Pricing on eBay is data, not guessing. The right price is the one that sells at a profit within a reasonable time. Here is how to find that price for every item you list.
On eBay, search your item. On the left sidebar, check "Sold Items" under Show Only. This filters results to items that actually sold - not items that are listed but sitting unsold. The sold price is what buyers are willing to pay. This is your pricing anchor.
Look at sold comps that match your item's condition, completeness, and any included accessories. A DeWalt drill that sold with a case and batteries is a different comp than one sold without. Match your condition to the comps you use for pricing.
eBay takes approximately 13-15% of the final sale price (including shipping) for most categories. Payment processing is included in that rate. When pricing, work backward from your target net: if you want $40 after fees, you need to price at approximately $47-48.
Shipping costs come out of your pocket if you offer free shipping, or are charged to the buyer if you charge for shipping. Both approaches work - but free shipping with a higher item price often converts better than lower item price plus shipping charge.
Sold comps will show you a range, not a single number. Where you price within that range depends on your goal: price at the top for maximum revenue with slower sale, price at the bottom for fastest sale. For items with carrying cost (storage) or time-sensitive value (seasonal items), price to sell fast. For rare items with patient demand, price higher.
If your item has not sold in 30 days, drop the price 10-15%. Unsold inventory costs you more than a slightly lower sale price.
Your floor price is: item cost + eBay fees (~13%) + shipping cost + packaging cost + your time value. Never price below your floor. Every item you sell below floor is a net loss even if the gross revenue looks positive.
RGLister suggests prices for every item it lists based on current eBay sold data for comparable items. You do not have to do the comp research manually - the AI pulls it automatically as part of the listing creation process.
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